From the Creepy Inside Jokes Department
Mini, the BMW subset devoted to mini-coopers, has gone a bit 1984. Much of advertising deals with the fine line between personalizing advertising (usually to a specific demographic), losing your audience by being boring or irrelevant, and losing your audience by being downright creepy. Billboards that talk specifically to you are kinda cute in an "L.A. Story" sort of way (as the blog I linked mentions), but not having a billboard identify me personally by name while I'm driving down the highway wouldn't make me feel like I was "missing out." It's basically just another form of spam, only this one allows someone to read your name, stalk you to wherever you're going, and pretend that they've known you for years.
Not to mention it's distracting.
Labels: advertising
